Welcome to the Press Room, from Deloitte Insights, your source for the issues and ideas that matter to your business today. Host Tanya Ott interviews thought leaders and change makers on developments in business strategy, emerging technologies, growth, innovation, performance, risk and security, social impact, sustainability, talent and more.
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Assessing the worth of a new product or technology projected as the next big thing can be tricky. Brenna Sniderman, Susan Hogan, and John Lucker say a more pragmatic approach can help business leaders separate reality from the hype.