A challenge to selling ethically produced products is getting consumers to follow through on their good intentions. Georgetown’s Neeru Paharia, who spoke with Tanya Ott at Deloitte’s 2017 Nudgeapalooza conference, discusses how to better guide consumer behavior.
The digital thread integrates the virtual and real worlds in a way that could spark a revolution in how we make and deliver products. Tanya Ott spoke with Paul Michelman and Mark Cotteleer about how organizations can capitalize on this emergent technology.